Early in that journey, Sports Business Journal named him among the best young talent in sports business. Recruited to Populous upon his graduation from the University of Cincinnati with a degree in architecture, Bruce’s dedication to the firm has spanned the entirety of his career to date. He’s a sought-after source on stadium design, having guest lectured at New York University and been interviewed by national and industry media alike. Along the way, he’s amassed a portfolio of high-impact sports projects across the United States including the likes of Twin City icons Target Field and Allianz Field. “Now it’s up to us to make sure we give the people who come something to cheer about.In a quarter century of design work, Bruce has earned the trust and respect of countless clients, colleagues and industry peers. “It’ll generate an incredible atmosphere,” he said. Heath predicts all that fun will make Allianz Field unlike any other. “We’ve designed it so fans can really have fun, enjoy themselves, really root for the team and whatever they do and still be safe,” Miller said. A cup holder at every standing spot is designed to prevent overcrowding by allowing ushers to align one fan with one holder. It has a waist-high railing at every row and no seats or seat backs on which fans can stand and fall. Miller said the section is designed for safety. “When you stand over here, you’re really on top of the stadium and giving fans a perspective that will be truly unique,” MLS Commissioner Don Garber said, motioning to the south end while he toured Allianz Field last month. That venue and Allianz Field evoke Dortmund, Germany’s stadium, with its 24,000-capacity standing terrace nicknamed “The Yellow Wall.” Orlando City Stadium was the first in MLS with a safe-standing section set in the seating bowl when it opened in 2017. People are going to want to be in and around it.” It’s going to be a great part of the stadium. “We’ve come a long way ’round, certainly in this country. “I’m old enough to know when it was standing before it was safe-standing,” Heath said. It remains the worst disaster in British sports history, but there is a movement afoot to reintroduce safe-standing areas to the Premier League. “We had great noise in TCF Bank, and I can only imagine what this is going to be like,” coach Adrian Heath said.Įngland banned safe-standing terraces in 1989 after 96 people were crushed to death and 766 were injured because of overcrowding during an FA Cup semifinal in Hillsborough Stadium in Sheffield. Most of them, but not all, will be from supporters’ groups the Dark Clouds and the True North Elite.įans will sing and chant, stomp (the flooring is aluminum), wave and hoist banners and mosaics in a kind of choreography - “tifo” is the umbrella term for such creativity - they spend days, weeks, sometimes months dreaming, stitching, painting and coordinating.Īll of it in the name of showing devotion for their team, something the Loons’ supporter groups orchestrated behind the goal at the University of Minnesota’s stadium. Single-tiered and general admission only, the section will support from bottom to top the team’s loudest, most devout fans. You can waste your voice all 90 minutes.” You try to speak to your defenders and they can’t hear from 5 yards away.
“Noise, if you’re not ready for it, can change your game,” United goalkeeper Vito Mannone said. It ascends - at a steep 34.9 percent incline, according to the architect’s math - seemingly right on top of friend or foe in the net below. It now unofficially has assumed the name of British band Oasis’ 1995 hit “Wonderwall,” which United fans have sung together after victory since at least 2012.Įncompassing nearly 15 percent of the stadium’s capacity, the section has no seats, with only rails to grasp. United Managing Director Bill McGuire and Kansas City architectural firm Populous, with lead designer Bruce Miller, wanted a wall of humanity that intimidates opposing goalkeepers. It’s going to be rocking for sure, but I’m scared of heights so it’s too steep for me.” “Kudos to whoever is going to go up there. “I actually walked to the top of it,” United veteran defender Ike Opara said. Or just a wonderful wall of people.Įither way, the 2,920-capacity, safe-standing supporters’ section rising behind the south-end goal will be loud, colorful and a defining experience for a sport that’s all about fans uplifting their team. It truly may be, after all, a Wonderwall. The poets wrote that life imitates art rather than the other way around, and so it goes with Allianz Field’s signature feature.
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